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The philosophy realizes that the younger age group is somewhat nervous in using a dating service.For a multitude of reasons, there is the common thought that people of this age group should have no problem meeting people.Even the boomers are getting in on the action, with online dating user share doubling from 6% in 2013 to 12% today.
Just ask Mark Brooks, who has worked in and around the industry for two decades.
It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.
Reports say there are anywhere from 2,500 to 8,000 online dating platforms worldwide, all with their own unique claim or angle to attract users.
Pew Research Center reports that while few users were online dating in 2005, 15% of all Americans have used online dating sites or apps at some point as of 2015. Pew also recently reported that the share of 18-to-24-year-olds who use these platforms has nearly tripled from 10% in 2013 to 27% today.
Recognizing that each group has different goals in a matchmaking service and respond differently to marketing messages, Compu Date will target each group distinctly.
In terms of potential customers, the elder group contains more potential customers.
Compu Date has identified two distinct market segments.
These segments are identified by age, 20-35 year olds and 36-60 year olds.
The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs.
The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.
You’ve always had a knack for matchmaking at dinner parties, so why not offer your talent to a wider market by launching an online dating site?Tags: Adult Dating, affair dating, sex dating